B2B Communications & Marketing Manager · Toulouse, France
Communication, product and content:
making complex things clear.
I work at the intersection of leadership, sales, product, development and users, turning complex business and technical topics into clear messages, useful content and better experiences. My scope spans product communications, B2B content, UX/UI, web and events.
From field insight to clear communication.
Selected projects
A few selected projects
Four projects showing how I connect field needs, product understanding, communications and hands-on delivery.
EZad website: content, UX & SEO redesign
Rethinking information architecture, content and UX to clarify the offer and strengthen organic visibility.
+138% organic impressions in the 30 days following launch
View case study ↗
Toucan®
Turning field feedback into user journeys and interfaces, then supporting development with technical teams.
User needs · Figma · Jira · functional testing
View case study ↗
B2B content & storytelling
Building content around customer pain points and real use cases rather than feature lists.
LinkedIn · website · product content · sales enablement
View case study ↗
Trade shows
Preparing EZad’s presence, coordinating assets and production, then presenting the product directly to customers and prospects.
3–6 months preparation · print production · demos · client relations
View case study ↗Method
Understand before communicating.
My approach starts with user needs and real-world use cases: understand the subject first, then choose the right angle and format.
Listen to real-world use cases, constraints and friction points.
Understand how the product works before trying to explain it.
Identify what needs to be understood, remembered or acted upon.
Choose the format that best fits the message and context.
Review feedback and results, then adapt where needed.
About
A career built at the intersection of field insight and product.
My career began in visual communication. Client training, from 2016 onwards, marked a turning point: meeting users in the field taught me to observe how they work, listen to their needs and connect those insights with product evolution.
I then moved into project management and UX/UI before taking on broader B2B communications and marketing responsibilities. Today, based in Toulouse, I work directly with leadership, sales, product and development teams, lead cross-functional communications projects and manage a six-person team.
Contact
Let’s talk.
Would you like to discuss my background or one of these projects?